No, not THAT problem. Good Heavens no! In fact my doctor
thinks I need to put ON weight!
No, my problem is much more intellectual than the mere
possibility I might be approaching XXXOS! In fact I’m trying to eat MORE cream,
MORE sugar, MORE fat!
What I’m on about is the lurid headlines all the time in the
media about how obese our society is becoming. It seems every time I open a
newspaper, or turn on the TV, someone is drawing attention to the “obesity
epidemic”. And as for the glossy magazines!
Did you know there are dozens of flash periodicals all
featuring articles about how this celebrity has a BMI of 15 or a problem
finding large enough underwear?
Even when I check my Facebook, there are dozens of “friends”
sending me healthy recipes using quinoa or tofu, or pointing out that the
Japanese are now getting cancer in droves because they have given up their
traditional diet and spend all their time at McDonalds or Burger King.
In fact I am coming to the conclusion that this good advice
is not the solution, it is part of the problem.
Let me explain.
My theory is that because there is so much media attention
to healthy food, or the dangers of unhealthy food, we are all being
sub-consciously persuaded to think about food all the time. Added to ad breaks
full of ads for food, fast food, supermarkets and so on, and it is impossible
to ignore the subject of food for more than a few seconds at a time.
So what is more natural than to reach for the fridge door
every few minutes for a snack?
What to do about it is the real conundrum! So much attention
to food is not necessary, but how do we find a sensible way of reducing the
barrage of publicity focussing on it? We don’t have ads and programmes and
articles all the time about sex (or do we?) and yet people have no trouble
keeping their minds on it just the same? The birthrate is still fairly stable.
We can’t just BAN food talk in the media. For one thing we
know prohibition doesn’t work, and for another how would they fill all those
pages and hours without some of it? Everyone gets tired of wall-to-wall sport,
or wall-to-wall murders, at some stage!
I suggest for a start that we take the following steps:
1.
Only ONE ad per break about food, or
supermarkets.
2.
Food aisles in supermarkets no more than 25% of
the space.
3.
One fast food outlet per 10,000 population.
4.
Only one mention of food in programming per
hour, or one page per magazine or newspaper, including advertising.
Of course, in all fairness to the food producers and
merchants, we would need to check progress after five years and if the “Obesity
Epidemic” has not ended, we may have to reduce the limits still further. But
that would be a good start.
I only have one reservation, and it is very personal, but I
am prepared to waive it for the good of all you other jokers out there: my wife
makes fantastic new recipes at least once a week from all these wonderful
magazine and newspaper articles and so on, so I will have to go back to boiled
cabbage or bangers and mash!